The six stages build marketing capability that stays in your business.
We identify where marketing can support revenue, turn that into a costed plan and get priority work underway. Then we develop your team to manage the activity, budget and results.
1
Diagnose
We get to know your business, its history, goals, customers, people and current marketing. Using your team’s knowledge and available sales insights, we identify revenue opportunities, gaps in customer follow-up and where spend needs a closer look. Those priorities shape Build.
2
Build
You get a marketing strategy, fully costed execution plan and marketing calendar tied to your sales goals and budget. Diagnose sets the priorities: campaigns, content, brand guidelines, partners, tools or further research. We find and engage agreed agencies and partners, and start priority activity alongside the strategy. Early results help us decide what to keep, change or stop.
3
Hire
We define the role, write the job ad, review applications, conduct initial interviews and support final interviews. Your business chooses the candidate, approves the terms, makes the offer and employs them.
4
Onboard
Your marketer starts with the strategy, budget and work already underway. A 30-60-90 day plan sets priorities, responsibilities and measures, with introductions to sales colleagues and key partners.
5
Lead
We coach your marketer through live campaigns, spending decisions and performance reviews. The focus is what activity contributes to enquiries, sales and repeat business. Support tapers as they take ownership.
6
Refresh
Review what marketing delivered, where money was well spent and what the business needs next. Your team updates the plan and budget, with the option of a one-off Homegrown review.
Your marketer learns to review revenue, cost and available margin data before repeating the activity. The aim is useful evidence for the next spending decision.
SAMPLE / CAMPAIGN BRIEF
Audience
Previous customers who are due for another visit.
Message
A short reminder with a single booking link.
Measure
Campaign cost, repeat orders and revenue. Check margin before deciding to repeat it.
Homegrown’s scope and fixed fee are agreed before each stage. We plan within your marketing budget and make the trade-offs clear. All third-party costs and your marketer’s employment costs are separate. You approve external spend and pay providers directly. Agreed sourcing, briefing and management are included in our scope.